context
African businesses juggle multiple vendors for SMS, voice, and messaging. Klayed needed one platform that does it all — transactional SMS, voice calls, call centers, and AI automation — while remaining affordable for SMBs and powerful enough for enterprises.
constraints
- -Real-time delivery across SMS, Voice, Email, and WhatsApp from one API
- -High-throughput traffic spikes during OTP bursts and promotions
- -Developer-friendly API for quick integration
- -Banking-grade security for OTP and fraud alert use cases
- -Affordable for SMBs while serving enterprise clients
approach
Built a multi-channel communication hub with a unified API. Each channel operates as a modular service behind a consistent interface. Businesses start with one channel and expand without re-architecting. DX-first with docs, SDKs, and quick onboarding.
key decisions
- -Unified API — one integration unlocks all channels
- -AI-powered automation for smart responses and insights
- -DX priority with Postman docs, SDKs, and 24/7 support
- -Built for African use cases first (Flash Calls, OTP on local networks)
- -Multi-industry from day one (finance, e-commerce, healthcare, logistics)
outcome
Klayed launched serving finance, e-commerce, healthcare, logistics, and hospitality. The unified API lets businesses start with SMS and add channels as they grow — no provider switching or rewrites needed.